Your e-commerce growth shepherd

Who we are

Fluency serves purpose-driven e-commerce companies to accelerate multi-channel growth and strategically plan for the future by serving as their growth coach focused on implementing strategies that foster flexibility thinking, holistic multi-channel approaches and alignment with long-term strategic goals to scale their business and create lifetime customers. Think of us as your e-commerce shepherd helping you better understand your customers, navigate the rapidly changing game and rules and be more competitive in getting your products and services into your customers’ hands.

Who you are

You offer a product or service fueled by a mission to improve people’s lives. You may be just starting out, have hit a plateau in your sales or may be looking for creating a succession plan to keep your legacy alive. Regardless, you know your channels need to be optimized, your resources are probably stretched thin and you know there has to be another way to achieve your goals.

With Fluency Comes Agility

  • Challenge / Trend

    Investments to increase traffic optimize conversion rates don’t always deliver the desired ROI.

  • Key Insight

    Isolated decisions/actions to increase traffic, optimize CRO, etc. can negatively impact other parts of your e-commerce business.

  • The Fluent Approach

    Evaluate, strategize and prioritize:

    • Where you should optimize your business
    • What you need to consider when implementing new tools
    • When should you do it
    • How you should do it

We do this by understanding your company’s vision, mission, goals and purpose, and partnering with leading experts/service providers to implement effective growth strategies and tactics that create lifetime customers.

  • Challenge / Trend

    E-commerce is rapidly evolving landscape - new algorithms, new tools, etc. It's difficult to know how and when to adapt in order to stay ahead of the competition when the rules of the game are constantly changing.

  • Key Insight

    Businesses need experienced advisors to provide guidance on when and where changes need to be made in strategy.

  • The Fluent Approach

    Implement flexible thinking and actions to:

    • See failures are insights to doing it better next time
    • Provide recommendations on when and how to pivot

We do this as your strategic partner, implementing a growth mindset and coaching philosophy in all challenges to see them as opportunities.

  • Challenge / Trend

    Long-term sustainable growth and succession planning require different strategies than short-term exits

  • Key Insight

    Your marketing strategies need to be defined and aligned with your goals for the company. If your actions are not aligned with your goals/objectives, you will miss the end-game.

  • The Fluent Approach

    Define your long-term goals and create an actionable plan… which we do by understanding your company’s vision, mission, goals and purpose.

Growth for the sake of growth is meaningless. What is it that you really want from your business - is it freedom, cash flow, legacy? We align the strategies and tactics of running the business to your unique objectives.