Your Direct to Consumer Growth Partner

Fluency is the catalyst for purpose-driven e-commerce brands. We're not a typical agency; we're partners with a common mission. We elevate your brand with strategic sophistication, creative flair and a shared commitment to long-term success. Let's unlock your brand's true potential and make waves in the digital marketplace!


Technical Analysis

All good analyses start with customer insights and reliable data. We start all engagements with a detailed technical analysis paired with management and customer insights to get a complete picture of where you are and where the business is heading. We then compare these directional signals to your stated objectives to see if they align.


Digital Strategy

Different strategies work for different products in different sectors. There is no cookie-cutter approach to strategy development. We work with your team to come up with a plan that meets your unique goals.

World Class

Creative Development

Fluency leverages long-standing relationships with developers, creative agencies, media buyers, copywriters, content creators and production companies to execute the strategy.


Revenue Optimization

We're often able to recognize rapid growth early in the process because of "just do it" optimizations that we know will have a high probability of success. Further optimizations that require testing will be mapped out and implemented in quarterly sprints.

  • Shopify Plus
  • Klaviyo
  • replo
  • Slicedbread
  • enavi
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  • Patrick, Chief Operating Officer

    "Fluency helped us navigate a very tricky time during the pandemic and doubled our business in less than two years. Their approach to digital marketing goes well beyond data-informed decision making - their team consists of individuals who have run successful e-commerce companies, so they understand financial constraints, the need for operational efficiencies and the value brand building. If you’re looking for a “Fractional CMO” or a plug-and-play team to help scale your business, you’d be hard pressed to find a better partner than Fluency."

  • Jane, Vice President of Operations

    “We needed a reliable manager for our e-commerce channel. What we got was a full service business partner with a deep network of industry experts. Fluency goes to great lengths to understand our business and over deliver on our strategic objectives. This is no standard agency - Fluency operates more like a shareholder with a vested interest in our success. I cannot recommend this group enough!"

  • Alex, Business Director

    "We're a small business, so it was really refreshing when Ryan and his team advised against activities that we thought we needed to grow the business. Rather, they steered us in a direction that didn't serve their interests. I've been in business for a long time and this is rare. Most agencies and consultancies are looking to add clients and billable hours, not Fluency. They are much more selective and looking to make the right fit as much as anything else. If you're lucky enough to fit, you'll love working with them!"